Posted inPharma Marketing
Proof of Concept: Using AI to Show, Not Just Tell, Oncologists a Drug’s Value
Introduction: A Shift from Promotion to Proof In oncology marketing, claims no longer carry weight…
Posted inPharma Marketing
From Confusion to Clarity: How an AI-Powered ‘Oncology Concierge’ is Redefining Pharma’s Role as a Trusted Partner in the Patient Journey
Introduction: The New Role of Pharma in the Oncology Journey Cancer is one of the…
Posted inPharma Marketing
GenAI and the Human Touch: Striking the Balance in Oncology Storytelling
Introduction: A New Era of Storytelling in Oncology Pharma Marketing Oncology marketing has always stood…
Posted inPharma Marketing
From Lab Coats to TikTok: How US Pharma Can Engage the Next Generation of Oncologists
Abstract The US oncology landscape is undergoing a significant demographic shift. As the baby boomer…
Posted inPharma Marketing Uncategorized
Oncology Marketing 2030: The End of the “Sell” and the Rise of the “Partner”
Abstract The year 2030 will mark a fundamental paradigm shift in how pharmaceutical companies engage…
Posted inPharma Marketing
The Quantum and Blockchain Revolution: A Look Beyond the AI Hype in Oncology Pharma Marketing
Introduction: Moving Beyond the AI Obsession Oncology pharma marketing has spent the past five years…
Posted inPharma Marketing
The Next Wave: A Deeper Dive into AI in Oncology Pharma Marketing
Introduction: Redefining the AI Blueprint for Oncology Marketing Oncology pharma marketing is entering a new…
Posted inPharma Marketing
Is AI the Secret to Pharma’s High-Engagement CME Video Strategy?
Abstract In the fast-paced, information-saturated world of oncology in the US, continuous medical education (CME)…
Posted inPharma Marketing
Beyond the E-Detail: How AI is Reshaping the Oncologist-Pharma Relationship
Introduction: Moving Past Traditional Detailing For decades, the oncologist-pharma relationship was built around in-person detailing…
Posted inPharma Marketing
ROI Reimagined: AI-Enhanced Oncology Marketing Campaigns
Introduction: Redefining ROI in the Age of AI Oncology marketing today stands at a decisive…